Building a personal brand in the digital age can be a mystery to many people and companies. We all want what we want and we want it now, however creating a reputation of excellence take time and the right experience.

On Wednesday, April 19, 2017 at 1pm ET, acclaimed marketing expert, Mark Schaefer and #WorkTrends host, Meghan M.Biro will be discussing the factors that Mark has identified in his latest book, KNOWN, as being what people really need to know when building and unleashing their personal brand… to gain results.

Known: Build and Unleash Your Personal Brand

Join Mark and Meghan on our LIVE online podcast Wednesday, Apr 19 — 1 pm ET / 10 am PT.

Immediately following the podcast, the team invites the TalentCulture community over to the #WorkTrends Twitter stream to continue the discussion. We encourage everyone with a Twitter account to participate as we gather for a live chat, focused on these related questions:

Q1: Where do people start to build their personal brand? #WorkTrends (Tweet this question)

Q2: Why are passion and expertise not the root factors of personal branding? #WorkTrends (Tweet this question)

Q3: Why do many people fail at personal branding? #WorkTrends (Tweet this question)

Don’t want to wait until next Wednesday to join the conversation? You don’t have to. I invite you to check out the #WorkTrends Twitter feed, our TalentCulture World of Work Community LinkedIn group, and our TalentCulture G+ community. Share your questions, ideas, and opinions with our awesome community.

Image source: garagestock/Depositphotos.com