Social Media 2017: Are the Rules Changing?

Social Media 2017: Are the Rules Changing?

Social media rules change fast—there’s no doubt about that.  As platforms evolve, technology improves, and all industries embrace the possibilities, there’s no ignoring the fact that today’s working professionals must learn to leverage social media best practices....
Fixing Your Company’s Social Media Mistakes

Fixing Your Company’s Social Media Mistakes

If you are a small-to-medium business, chances are you are doing social media wrong. Your follower base is small, and there are only a few sporadic comments on posts. Let’s take a look at what you are doing, and how to increase followers and engagement. Where’s the...

Why Deleting Your Facebook History Might Be a Good Idea

If you’re like me and about 1.79 billion of my closest friends, you have a Facebook account—yes, that’s billion (with a b), and growing. In fact, it’s a 16 percent increase from the 2015 figure, according to Facebook’s 2016 Q3 Earnings Report. Of those 1.79 billion,...

Turning The Volume Up Won’t Get You More Attention

Recently, I was asked to comment on the impact of attention scarcity in modern marketing.  It was for an eBook on The Attention Economy sponsored by the people at LookbookHQ.  The eBook is really outstanding, with some very interesting views from a wide range of sales...

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