Client Success Story

Multi-prong campaign brings successful results to Ivanti

Delivering Content with Influence and Purpose

How TalentCulture helped Ivanti increase its Social Share of Voice by 31%

About Invanti

Ivanti’s automation platform makes every IT connection smarter and more secure across devices, infrastructure, and people to deliver personalized employee experiences.

In the Everywhere Workplace, employees use many devices to access IT networks, applications, and data to stay productive as they work from anywhere. Ivanti makes the Everywhere Workplace possible. Through its “Making the Everywhere Workplace Possible” approach, Ivanti finds, heals, and protects every device, everywhere – automatically.

The Task

As part of Ivanti’s best-in-class ambassador program, they set out to partner with top influencers to help gain Share of Voice, increase brand engagement, and elevate social follower growth.

Additionally, they wanted to work towards a larger goal – telling the Ivanti story while humanizing the Ivanti brand in all social assets.

So, how could we add influence and bring a more humanized Ivanti message to our community?

The Solution

With TalentCulture’s vibrant online community of 500,000+ (and growing) members, website visitors, social followers, podcast listeners, and subscribers, we created a holistic content marketing approach and influencer program designed to lift the Ivanti brand to our targeted, captive, and engaged audience.

Our Approach

A multi-influencer social presence to reach Cross-Channel Audiences
Extended brand reach to our information-hungry audience with the #WorkTrends Podcast and Twitter Chat
Added brand lift with Email Distribution to our 25k+ email subscribers

“Ivanti-focused content continues, naturally, to be a significant portion of the content for ELT. Opportunities such as the Twitter Chat are a great
way to grow the executive’s personal brand by further demonstrating subject matter expertise, offering insight into an executive’s interests outside of Ivanti, and growing engagements to build relationships.”

“Where previously it took 3 months to gain this kind of visibility and audience connection, it took only a day with this program.”

“Influencer reach truly helped the success of our Ambassador Program, with top influencers like Meghan M. Biro pushing out content for Ivanti.”

Our Approach (cont.)

The TalentCulture brand plus key influencers Meghan M. Biro and Cyndy Trivella amplified Ivanti’s reach on Facebook, Twitter, LinkedIn, and Instagram to help drive SOV, increased engagement, and grow Ivanti’s social followers. Targeted content was carefully planned, created, and distributed, further imprinting the Ivanti message with our multi-influencer audience. By leveraging all social media platforms and influencers, we could fully maximize this campaign’s reach and impact.

We leveraged key stakeholder Melissa Puls, Senior Vice President and CMO at Ivanti, to help humanize the brand and drive further engagement through audio storytelling with the #WorkTrends Podcast. We folded in the #WorkTrends Twitter Chat to bring Ivanti and the TalentCulture audience together for a one-on-one conversation.

Success

31% Increase in Share of Voice

Ivanti’s Share of Voice was under 1% when the program started. TalentCulture contributed to a 31% increase by the end of the program.

250 Participants

With over 250 participants, the Twitter Chat with Melissa Puls increased social engagements by 158%, impressions by 447%, and reached 800k users.

696% Increase in Twitter Profile Views

28%

Social listening impressions went from 21% to 28%.

1,000 Podcast Downloads

730k

Impressions

4.4M in Audience Exposure

Working in combination with a vibrant social ecosystem, our global learning community, we introduce our clients to a relevant, buying audience using sought-after and innovative practices, and content strategies to elevate the conversation.

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