For most office-based employees, “work” no longer represents a physical location. In fact, 84% of people who worked remotely during the pandemic said they intended to mix home and office-based work when the lockdown ended. Now, with hybrid and remote work models defining so much of modern work life, employers are rightfully concerned that employees are feeling increasingly disconnected and disengaged. This is why many are turning to technology like internal video to help improve employee communications.
For some time now, savvy HR and marketing professionals have recognized the importance of video communication. And they’re onto something. For example, research says employees are 75% more likely to watch a video than read an email. People have discovered the convenience and effectiveness of video. And they’re not going back.
How Can Internal Video Improve Employee Experience?
This post-pandemic era promises greater scheduling flexibility, improved work/life balance, and happier employees. But it is also introducing a variety of challenges for employers to address.
For example, it’s harder to reach and engage people who work on a remote or hybrid schedule. When left unchecked over time, this distance can erode connections with managers, colleagues, and company culture. Without access to clear, consistent communication and recognition from managers, employees are at risk of feeling increasingly undervalued, disillusioned, and unmotivated to work.
If the pandemic taught us anything about the future of work, it’s that organizations must evolve so people stay connected, even when they’re not at the office. Over the past three years, video has played an important role in filling that gap, connecting leaders and teams through video conferencing, webinars, online learning, and study resources.
Every great company wants to create a positive employee experience and a strong company culture. And one of the most effective ways to achieve this is through enhanced communication. So, in today’s digital world, what better way to ensure that team members stay connected and informed than through internal video?
Benefits of Internal Video
There are multiple reasons why it makes sense to leverage internal video to boost staff morale. For example:
1. Video is highly effective
Whether it’s a company update or new sales strategy, internal video is the best communication format available. But it can be even more effective when combined with the power of email. Email is a great tool — and it’s clearly the most dominant business communication tool. But you can achieve much more by incorporating video.
For instance, instead of writing a hefty block of static text to communicate an important employee update via email, try writing a brief introductory one-liner and embedding a video into the message.
Video is much more engaging than written copy. That’s because people absorb video content more quickly and effectively. You can also convey much more with video than a text-based message. If a picture is worth a thousand words, then as Dr. James McQuivey puts it, a single minute of video is worth about 1.8 million words.
2. Video can illustrate complex information in a simple way
The success of a business is measured by more than just revenue and profit. It’s also about communication. Without effective internal communication, important information can get lost in translation and employees can become frustrated. This is where videos can help to transmit information in a simple, clear, and digestible way.
Studies show that videos can improve a person’s ability to remember concepts and details. In fact, when people watch a video message, they retain 95% of the message, compared with only 10% if they read the same message in written form.
3. Video helps employers connect with employees
Communication is a two-way street. It’s not enough to simply pass information along to team members. Particularly when working remotely, it’s important that staff actively develop trusted working relationships, and feel they are working together toward the same goals.
By sending regular video updates, you can bridge the gap between your onsite team and those who work remotely at least part of the time. When employees feel more connected with each other and your organization, they’ll be in a frame of mind to collaborate and perform well.
When Internal Video Can Help You Improve Company Culture
For internal corporate videos that will improve your company culture and boost morale, you’ll want to build a library of video templates. This can help you jumpstart new content production, and simplify updates whenever they’re required. Here are some recommended types of internal video to help you improve employee morale:
1. Make onboarding easier for new employees
A proper new-hire orientation is a highly effective way to help people feel welcomed and valued. In fact, thoughtful onboarding is proven to help people become more excited about their role, which in turn reduces turnover.
But onboarding can be overwhelming. New hires are typically required to absorb huge amounts of information from Day One. Traditionally, this process involves serious paperwork and in-person training.
This is one reason why induction through video training is gaining popularity. Pre-recorded videos are an efficient, effective way to present orientation information in a reusable format that significantly reduces the need for one-on-one training. By watching and learning at their own pace, employees can quickly get a sense of your company’s culture and what’s expected of them.
2. CEO messages
In larger companies, employees — particularly newer or more junior staff — have minimal contact with the CEO. This limits opportunities to develop workforce trust and loyalty. However, by broadcasting internal video messages, a CEO can communicate about the organization’s ongoing objectives and challenges in a personal and convincing way.
It can be difficult to achieve this same direct connection with text-based email. That’s because a memo or letter can be written by anybody. Also, many people are better at in-person communication than in writing. A video demonstrates executive leadership qualities in real time, and shows how much your leaders value the opportunity to speak directly with employees about issues that matter to them.
3. Company updates
One thing is for certain — everything changes. But this doesn’t mean people are always comfortable with change. If employees are left in the dark about organizational change, it can damage staff morale as well as productivity. Timely, clear, transparent communication can minimize anxiety about business change. This is why well-crafted internal video content can help.
Internal video can be used not only to discuss the details of any organizational change, but also help employees understand the beneficial impact expected from these changes. Video gives organizations more control over the type of messages you’re sharing, as well as the pace and timing. This can minimize rumors, cut down on speculation, and give employees a forum where they can address common concerns.
4. Training and education
Training employees can be time-intensive. It can take days or weeks to address all the requirements of a role, and how to perform effectively in that context. But new learning tools make it easy to develop and deliver internal video content for job training, how-to tutorials, skills development, compliance, and more.
Video media is particularly valuable for continuous learning, because it lets people learn at their own pace, without disrupting day-to-day responsibilities. Whenever an employee has a break in their work schedule, they can simply click on a relevant training video and resume watching from wherever they left off in their previous session. It’s a highly convenient option.
What’s more, video can help employers standardize training content and learning experiences in ways that one-on-one or even group training cannot.
5. Team and morale building
Video is a highly personal form of communication. After watching a video, people are more likely to feel a connection with the speaker. By creating this type of personal relationship with employees, they’re likely to feel part of the same team.
To rejuvenate employee connections, create some fun and exciting video updates about what’s happening day-to-day across your company. Did you recently bring on a new client? Did you just close a huge deal? Are sales up from last quarter? Has a team just completed an ambitious new project?
These are things employees want to hear about. Everyone wants to feel they contribute to their company’s success. Seeing these accomplishments highlighted in video honors the moment and reminds employees how important they are to your organization’s achievements.
Final Notes on the Power of Internal Video
Communication is the backbone of any company’s culture. And video media is a highly personal way to reach out to employees, build connections, and strengthen cultural bonds.
Employee-focused videos keep everyone in the know. They offer understanding about rules and standards, shared values, accomplishments and business progress. Now that video communication has become a highly accessible medium for all of us, it’s worth investing time and energy to embed video messaging into every aspect of the employee experience.