Image by Daniil Peshkov
The pandemic’s fallout illustrates an impactful point: Employees are more resourceful than leaders sometimes give them credit for being. As employers, our recruiting technology must match their level of resourcefulness or we risk providing a bad candidate experience.
Most of our company went remote soon after the pandemic lockdowns began, and everyone adjusted accordingly. Supervisors didn’t have to hold their employees’ hands or provide additional layers of oversight. Over time, the trust between managers and their teams increased.
Of course, going remote so quickly required having the right people in place and having the infrastructure and technology necessary to support our teams. Especially the technology. An Ivanti survey revealed that 85% of workers believe they don’t have the technology they need to produce effectively — a demographic our team did not want to be known for in a competitive market.
The workforce is becoming increasingly more talent-driven. Even with fewer job openings, qualified candidates are carefully plotting their next career moves. For recruiters, this move means they have to work diligently to create engaging and applicant-friendly hiring experiences. And that’s where a thriving tech stack comes back into the picture.
The 3 Core Benefits of Recruiting Technology
Sourcing, recruiting, and hiring talent requires person-to-person interaction and collaboration. That doesn’t negate the importance of recruiting technology, though. With the use of technology in the recruitment process, hirers can become more efficient, improve the candidate experience, and better serve the people they’re trying to place.
How else could an active recruitment professional complete multiple tasks for multiple clients in various stages of the application process — and still sleep? Below are just some ways emerging online recruitment tools and tech processes help augment candidate engagement strategies.
1. Technology fosters humanity
Contrary to what some people might think, online recruitment tools have improved our personalization with associates. By leveraging solutions like AI chatbots to carry out repetitive duties, we can concentrate on the human element of recruitment interactions.
While a chatbot answers basic questions or helps candidates pick their preferred employment tracks, a live recruiter can conduct in-depth interviews. This keeps everything flowing seamlessly without overburdening recruiters.
Measuring the effectiveness of personalized candidate engagement strategies can take several different forms. Make use of a net promoter score (NPS) and also conduct a survey that asks applicant recipients questions like “What is the likelihood that you will recommend our agency to someone else?” Log and chart your NPS as you incorporate new technological components into the mix to see how they affect the NPS to track the benefits of technology in recruitment.
Another measure of candidate engagement success is your app-to-hire ratio. As you implement new technology and improved candidate touchpoints, you should expect to see this metric trend down as more applicants complete the candidate journey and receive job placements.
2. Technology increases efficiency
Applicants don’t want to linger in the pipeline for too long. With online recruiting tools, we can hasten the cycle from posting an advertisement to locking in the right applicant. It’s remarkable how quickly people can move through frictionless digital systems without going through an old-school manual application process.
The key here is to provide flexibility. After all, you want to keep candidates moving through the process. But not at a pace where they feel like they are being rushed or “sold” into open positions. Let the applicant help determine the pace. The same seems true of Hilton; the hotel and resort chain scaled its hiring processes by leveraging predictive AI and ditching outdated assessments. Their move toward installing hiring software reduced its hiring from six weeks to five days.
To gauge how much the use of technology in the recruitment process improves time-to-hire speed, set and analyze relevant key performance indicators (KPIs). For example, our company uses opportunity centers as in-person recruitment locations where we track how many candidates are submitted to the client we’re hiring for at the time. After adding tech, we have seen our productivity steadily increase. This metric is now 40% better than when we started — and we’re always open for improvement.
3. Technology helps meet candidates where they are
To improve the candidate experience, recruiters must meet applicants on their terms and expectations. Technology helps us keep satisfaction higher by removing common obstacles to developing a positive working relationship with candidates.
Case in point: We’re moving toward omnichannel communication choices to give candidates information where and how they want it. That includes text, email, or perhaps also a direct message.
When you transition to a multichannel recruitment approach, you can often decrease the amount of time between when a candidate gets a message and responds to that message. It’s possible to measure that time frame as a KPI. It is also wise to keep tabs on which channels offer the most direct path toward candidates.
Candidate Experience: The Real Benefactor of Recruiting Technology
The use of recruiting technology is hardly new. Still, it has become so essential that it’s challenging to improve the candidate experience without paying attention to your tech stack. Use technology to augment your recruiters by removing redundant and time-consuming tasks. Ultimately, you’ll free them up to create better people experiences.
You don’t have to add every new advancement that comes along — but keep an open mind. And learn the many ways you can free up your team and improve your brand equity with tech. Your candidates will thank you. And so will your bottom line.