Recruiting/Marketing: Blurred Lines #TChat Preview

(Editor’s Note: Are you looking for the week’s highlights and resource links? Read the #TChat Recap: HR and Marketing: Smashing Silos.)

As you may know, I’m not an HR professional. I look at the human side of business primarily from a marketer’s point-of-view.

Nevertheless, from my experience with the TalentCulture community, it’s easy to see that the lines between marketing and recruiting are rapidly blurring. Actually, that seems like good news for everyone.

If It Looks Like Marketing And Sounds Like Marketing, Is It?

As Kevin W. Grossman says, “Fact is, first impressions truly do make a difference. The recruiting process contributes greatly to employee engagement, productivity, retention and improved employment brand. And getting it right from the beginning makes all the difference in the end.”

Of course, this increasing interdependence between marketing and HR functions raises some challenging questions about roles, responsibilities and best practices. That’s why we’re tackling this topic at #TChat events on Wednesday, September 4th.

Leading the way are two expert guests:
•  David Bernstein, VP of the “Big Data for HR” Division at eQuest, and
•  Chris Fields, an independent HR consultant, resume development specialist and HR writer.

To set the stage, Chris talked with me briefly about the importance of tying recruitment efforts to an organization’s marketing strategy. Watch the sneak-peek Hangout now:

Do you agree with Chris’ opinion? Either way, this week #TChat promises to be provocative. So bring your ideas, questions and concerns, and let’s talk!

#TChat Events: Recruiting IS Marketing


Tune-in to the #TChat Radio show

#TChat Radio — Wed, Sep 4 at 6:30pmET / 3:30pmPT

David Bernstein and Chris Fields join hosts, Meghan M. Biro and Kevin W. Grossman to discuss what it takes to drive recruiting like a marketing professional — and why it make sense for marketing and HR professionals to work in alignment. Listen LIVE and dial-in with your questions and input!

#TChat Twitter — Wed, Sep 4 at 7pmET / 4pmPT

Immediately following the radio show, we’ll move the discussion to the #TChat Twitter stream, where HR marketing expert Cyndy Trivella will moderate an open chat with the entire TalentCulture community. Anyone with a Twitter account is invited to participate, as we address these questions:

Q1: Why don’t recruiters market companies more accurately?
Q2: What should companies measure to align recruiting with talent retention?
Q3: Do you think most job titles & descriptions are deceiving?
Q4: Should employment branding be a function of marketing or HR?
Q5: How can technology better support recruitment marketing and HR analysis?

Throughout the week, we’ll keep this discussion going on the #TChat Twitter feed and on our new LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.

We’ll see you on the stream!