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Who "Owns" Social Media?

The Internet really upended the corporate communications industry. Though PR professionals used to jeer at advertising pros for being message control freaks, and marketers used to impress boardrooms with fancypants charts and graphs and make the creatives and spindoctors look as if they failed high school algebra, at the end of the day, everyone got along. Everyone knew their job.

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Personal Re-Branding for Career Changers

There is a lot of great advice out there on personal branding for both students just entering the workforce and for professionals pursuing the next stage in their current, chosen career path. But what about career-changers? How can they re-brand themselves for new opportunities when they have already invested so much time, effort, training and more into branding themselves for their previous careers?

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