$1 Trillion of Social Media: #TChat Preview

Hello, World of Work! McKinsey has spoken, and I am listening: Social technologies are valued between $900 billion and $1.3 trillion by virtue of pushing social interactions to Internet speed, with the attendant increases in productivity, collaboration and understanding of employee and consumer behavior.

Do you buy it, or don’t you? For you TalentCulture World of Work aficionados, what matters is not that we believe it’s beneficial; the employee and employer experiences are what in fact matter. What’s the result of the speeding up of social interchanges in the world of work? There’s lots to look at there, and clearly, there’s a business opportunity in finding ways to morph social tech into business tech.

Here at #TChat, we’re accustomed to social in our personal lives, but it’s one thing to use Facebook with friends and, at work, the enterprise Facebook-style interaction tool, Yammer. Facebook isn’t really a productivity tool, but a way to maintain loose bonds with friends.

Companies investing in Yammer want something very different: productivity. And many companies worry that employees waste time on social media, which is why Yammer and other related systems are so appealing: These keep all interchanges within the firewall. No Gchat, Skype or IM, only Lync and Yammer: so much more control. But then, where’s the social magic? Will only the loud and super-exuberant types use corporate social tools?

We think about these things at TalentCulture. Then, we want to talk about them. So here are the questions for this week’s #TChat about social tools and their role in the workplace:

Q1: Social tech is valued upwards of $1.3 trillion. Where’s the greatest biz opportunity in the next few years?

Q2: Currently only 5% of U.S. online content sharing happens on social media. Will this change?

Q3: How do leaders overcome the perception that employees “waste” their time on social media?

Q4: Will social media only be valued by extroverted sharing & collaborative people? Is it an ego thing?

Q5: What are the best social tech tools for recruiting, onboarding, learning, performance, retention & mobility?

Feeling social yet? Then join us Wednesday for #TChat. That’s Sept. 19, on Twitter, from 7-8pm ET (6-7pm CT, 4-5pm PT, or wherever you are). Look for yours truly (@MeghanMBiro) and Kevin W. Grossman (@KevinWGrossman) on the #TChat stream. Your tweets — they bring us back, every time. And guess “hoo” else is coming to #TChat: Hootsuite.

We welcome this week’s #TChat guest moderator, Ambrosia Humphrey (@hambrody), Hootsuite’s director of human resources. Guests Ben Watson, Hootsuite’s vice president of marketing (@bitpakkit), and Steve Johnson, Hootsuite’s chief revenue officer (@steve1johnson), will join us, too, to discuss the trillion dollars of social, and look for additional nuggets of wisdom from Sabrina Lavin and Kristine Naldoza, also members of Hootsuite’s HR team. Woot!

Image Credit: Pixabay

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