The TalentCulture #TChat Show is back live on Wednesday, June 25, 2014, from 7pm – 8pm ET for a special Twitter chat. Meghan and Kevin will be attending the #SHRM14 Conference in Orlando, so there will be no radio show this week.

Last week we talked about authenticity, and this week we’re going to discuss how organizations can and should differentiate. In such a noisy “me, me, me” world, how can organizations stand out from the herd and distance themselves from it?

It all starts with reinventing how the business strategy is developed. The emphasis should shift from strategic direction to actual execution. Many plans may look good on paper but can never be executed. They theoretically shine but are worthless as they fall short of being deployable and delivering results.

The “be different” bottom line means to stand out from everyone else you need to provide ongoing value that people care about and that is unique. Failure to deliver that you’ll be ignored, invisible, all too common and dead (sooner or later).

Join #TChat community moderator Nancy Rubin as we learn more about differentiation with this week’s guest: Roy Osing, a leading executive in Canadian business and a recognized blogger, speaker, seminar leader, business advisor, educator and personal coach; and Melany Hellstern, founder and president of insulinpumps.ca.

Sneak Peek: The “Be Different Or Be Dead” Show

We spoke briefly with Roy Osing and Melany Hellstern in our video preview. Check out our YouTube Channel for more videos!

Related Reading:

Roy Osing: Be Different Or Be Dead

Hutch Carpenter: Do Large Companies Need A Slow Development Movement? 

Kevin W. Grossman: Content Marketing Freshness Comes With True Relevance

Tom Morris: The Top Three Things Leaders Do To Differentiate Themselves

Vanessa Reed: 3 Ways To Sow Disruption In The Workplace

Steve Denning: Why The World’s Dumbest Idea Is Finally Dying

We hope you’ll join the #TChat conversation this week and share your questions, opinions and ideas with our guests and the TalentCulture Community.

#TChat Events: The “Be Different Or Be Dead” Show

#TChat Twitter Chat — Wed, June 25 — 7pmET / 4pmPT 

Everyone with a Twitter account is invited to participate, as we gather for a dynamic live chat, focused on these related questions:

Q1: What are the short & long-term benefits of differentiation? #TChat (Tweet this Question)

Q2: What factors sustain differentiation as we dare to think differently? #TChat (Tweet this Question)

Q3: How can leadership better plan & executive different ways of thinking to achieve biz goals? #TChat (Tweet this Question)

Q4: How can individual contributors successfully drive key business outcomes? #TChat (Tweet this Question)

Q5: What technologies aid in differentiation to help revolutionize today’s business? #TChat (Tweet this Question)

Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed, and in our new TalentCulture G+ community. So feel free to drop by anytime and share your questions, ideas and opinions. See you there!!

TalentCulture World of Work was created for HR professionals, leadership executives, and the global workforce. Our community delves into subjects like HR technologyleadershipemployee engagement, and corporate culture everyday.

To get more World of Work goodness, please sign up for our newsletter, listen to our #TChat Radio Channel or sign up for our RSS feed.

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photo credit: Capture Queen ™ via photopin cc

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