The endorsement process is an evolution. What you try to do is you endorse someone that you believe in and their ideas align with yours. -Herman Cain
“It’s not what you know, it is who you know.” I’ve heard this statement throughout my college years and my career hunt. So, if everyone I know endorses me on LinkedIn, or if I email personal endorsements with my resume, will that land me the perfect job?
Recently I’ve been researching the role of social media in predicting consumer behavior. I see a connection with professional endorsements. For example, today’s technologies allow companies to track customer sentiment. According to Nielsen’s latest Global Trust in Advertising Report, 92% of consumers around the world say that they trust earned media (such as recommendations from friends or family) above all other forms of advertising.
If consumer reviews have such a significant influence on potential buyers, then surely professional endorsements carry tremendous weight with recruiters and job seekers.
But what about the new “skills endorsement” feature in LinkedIn profiles? What do these “thumbs up” stamps of approval really mean? How authentic are they? Are they considered credible? And how do they relate to more traditional professional recommendations?
I am not the only one with these questions. That’s why the TalentCulture community focused attention this week on the role of recommendations in today’s social workplace.
TalentCulture Founder, Meghan M. Biro set the stage in her Forbes.com post: “4 Questions to Keep Your Reputation in Check”
#TChat weekly preview post “The Power of Online Endorsements”
G+ Hangout Video: As a prelude to his appearance later in the week, Mike Dwyer, discussed the value of endorsements with TalentCulture community manager, Tim McDonald. Mike is Co-founder of QUEsocial, a social business platform that equips employees with training, content and motivation to improve their performance.
#TChat Radio Show: Our hosts continued the dialogue with Mike Dwyer – along with Marla Gottschalk PhD, an organizational psychologist, consultant, and author who focuses on advancing workplace effectiveness.
#TChat on Twitter: Mike and Marla joined us again – this time on the Twitter stream – as Mike led participants through an open discussion of issues, experiences and best practices in managing professional recommendations. Representative comments are featured below…
NOTE: To see specific highlights from yesterday’s “The Power of Online Endorsements” #TChat session on Twitter, see the Storify slideshow at the end of this post.
What is the value of endorsements and recommendations online?
Tremendously valuable, but they need to be authentic. @9INCHmarketing
Endorsements SUCK. Require no effort & too many ppl are abusing them to try to garner reciprocal endorsements. @DawnRasmussen
Are all online endorsement and related activity created equal?
I feel that referrals and recommendations weigh more than endorsements. It’s not a one click free-for all. @AshLaurenPerez
+K endorsement on klout is like Linkedin endorsement. Fast and fleeting, with no context. Written endorsements prove relevance. @bryanchaney
LinkedIn endorse. would make more sense if they had engagement portion where you could see discussion about person/brand taking place. @rezlady
How should leaders interpret online recommendations and endorsements?
Consider the source. Probably best not take at face value. @TomBolt
As an initial filter it will probably speed up recruitment, but, I still prefer meeting people to make an accurate choice.
When do *you* endorse a fellow professional online?
Endorsements are nice but in prefer calling people and talking business. @levyrecruits
I have to know someone personally to endorse them and have something significant to say to recommend them. @nancyrubin
How is tech changing the nature and value of endorsements and recommendations?
Tech will increasingly become the norm. For delicate HR placements it will never replace a genuine CV and interview…I hope. @EnZzzoo
While tech makes it easier for everyone to see your endorsements, when abused it dimisses value for all. Why you need network. @tamcdonald
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Closing Notes & Highlights Slideshow
NOTE TO BLOGGERS: Did this week’s events inspire you to write about professional endorsements or other “world of work” issues? We’re happy to share your thoughts. Just post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.
WHAT’S AHEAD: Next week, we examine “Diversity of What?” – a fresh take on diversity in the workplace. Be sure to mark your calendar – first for #TChat Radio, Tuesday, Jan 29, at 7:30pm ET. And then for #TChat Twitter Wednesday, Jan 30, at 7pm ET. Look for more details on Monday, January 28 via @TalentCulture and #TChat.
Until then – we’ll see you on the stream!
Image credit: StockImages.com
#TChat INSIGHTS Slide Show: “The Power of Online Endorsements”
#TChat INSIGHTS: The Power of Online Endorsements
Storified by TalentCulture World of Work· Wed, Jan 23 2013 17:45:50