Mark Willaman

The Rise of Influence in Social Business #TChat Preview

(Editor’s Note: Are you looking for full highlights and resource links from this week’s events? Read the #TChat Recap: “Can You Hear Me Now? Influence Goes Social.”)

Think for a moment about the brands that have the deepest impact on your professional life.

What companies and people do you look to for credible information, relevant insights and valuable connections? And which ones would you include on your “who’s who” list?

More importantly, how would you develop that list?

Influence Isn’t What It Used To Be. Or Is It?

In less than a decade we’ve seen a dramatic shift in the logic and tools we use to create and shape our professional circles. “Influence” is no longer limited to an elite and somewhat static class of highly prominent organizations and individuals. Today, social channels make it possible for anyone to claim a corner of the marketplace, earn a share of voice, and develop a loyal following.

So, what do these new social dynamics mean for the future of employer and employee brands? And how can we all do a better job in leveraging the “currency” of influence? That’s what we’ll explore this week at #TChat Events, with two experts in the art and science of influence:

•  Mark Fidelman, CEO of RaynForest, an influence marketing platform
•  Mark Willaman, Founder and President of Fisher Vista LLC, owners of HRmarketer software and Fisher Vista marketing services

To frame this topic, I spoke briefly with both guests in separate G+ hangouts. First, Mark Willaman discussed the “what” and “why” of influence:

Then Mark Fidelman offered a quick take on how influence is measured:

What are your thoughts about the role of influence in today’s world of work? Join us this week to share your ideas and opinions!

#TChat Events: Social Influence as a Competitive Advantage

#TChat Radio — Wed, Nov 6 — 6:30pmET / 3:30pmPT

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Tune-in to the #TChat Radio show

Our hosts, Meghan M. Biro and Kevin W. Grossman talk with Mark Willaman and Mark Fidelman about the role of influence in today’s social world of work. Tune-in LIVE online this Wednesday afternoon!

#TChat Twitter — Wed, Nov 6 7pmET / 4pmPT

Immediately following the radio show, we’ll move this discussion to the #TChat Twitter stream, where Cyndy Trivella will moderate an open chat with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we address these questions:

Q1: How can “industry influence” impact the world of work?
Q2: In what ways does social listening shape culture, marketing and branding?
Q3: Why would brand influencers make better employees? (or not?)
Q4: How do leaders know who is an influencer, and how does this impact culture?
Q5: What social tools do you use for brand marketing and talent recruiting?

Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed and on our LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.
We’ll see you on the stream!

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