The truth is simple: your candidate experience can make or break your hiring process and potentially impact your business.
According to the latest Global Talent Board research, 41% of candidates will take their allegiance, product purchases and brand relationships elsewhere because of it. This directly impacts an organization’s bottom line and reputation.
In other words, a good candidate experience is smart marketing for an organization. A negative candidate experience is like a black eye and may cause the right candidate to turn down the job. Because if management doesn’t care about the recruiting process, what else is falling through the cracks?
Each year, companies who participate in the Candidate Experience Awards and Benchmark program send surveys to hundreds of thousands employment candidates to assess the recruitment process. Kevin has studied the survey results first-hand and knows what it takes set a company apart.
Here are a few key points Kevin shared:
- 64 percent of candidates who have a great experience will increase the relationship
- Candidates are the customers. We need to use customer survey methods to improve hiring process
- You need to collect feedback from candidates whether they got the job or not.
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