#WorkTrends Recap: Known: Build and Unleash Your Personal Brand

Building a personal brand in the digital age can be a mystery to many people and companies. We all want what we want and we want it now, however creating a reputation of excellence take time and the right experience.

This week on #WorkTrends, acclaimed marketing expert, Mark Schaefer and host, Meghan M.Biro discussed the factors that Mark has identified in his latest book, KNOWN, as being what people really need to know when building and unleashing their personal brand.

Here are a few key points that Mark shared with the community:

• Facebook is one of the most difficult places to establish a presence or a brand
• You have to do the work to build an emotional connection
• Social media connections are important. They open doors! The trick is turning them into personal, offline, business relationships
• Influence is built truly on trust

Did you miss the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here: http://bit.ly/2oM05tg

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT). On April 26, Meghan will be joined by Ryan Kellogg to discuss how to gain a competitive edge in the war for talent.

Remember, the TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following our #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.