You 2.0: Reinventing a Personal Brand #TChat Preview
(Editor’s Note: Looking for a complete review of the week’s events and resources? Read the #TChat Recap: “Will the Real You Please Stand Up?”)
Here’s Looking at You, Kid
Most of us are familiar with the concept of personal branding. We understand how important it is to put our “best face forward,” especially during a job search. (Our mothers told us about that long ago.) And you don’t have to be Kim Kardashian to see that social media shines a constant spotlight on our lives, for better or worse. So…why don’t more of us cultivate our personal brands as carefully as a marketing manager would?
Creating a Fresh Perspective
Is your online presence incomplete or out-of-date? Do you suspect it sends the wrong message? Are you considering a career change, but struggling with how to reposition yourself for a new role? What’s the best way to recombine all the elements for a message that is accurate, authentic and attracts the right kind of attention?
That’s our focus this week in the TalentCulture community, as we continue our “summer restart” series with the author of of Reinventing You, Dorie Clark. Dorie is a communications and brand management expert who has written extensively about this topic. And we’re fortunate that she’s sharing her insights with us throughout the week.
To set the stage, Dorie joined me for a brief G+ Hangout to discuss why personal brand management matters, not just during a job search, but on a continuous basis:
The article Dorie mentions is great preparation for this week’s #TChat discussions. Check it out at Harvard Business Review: It’s Not a Job Search, It’s a Campaign. Also, if you’d like to read related articles from the TalentCulture archives, see “Mindfully Managing Your Personal Brand” and “Personal Re-Branding For Chareer Changers.”
#TChat Events: Reinventing Your Brand
Don’t forget to save the date — Wednesday July 17 — for a #TChat double-header that is designed to change your professional life for the better. Bring your questions, concerns, ideas and suggestions, and let’s talk!
#TChat Radio — Wed, July 17 at 6:30pmET / 3:30pmPT
Dorie joins our hosts, Meghan M. Biro and Kevin W. Grossman for a closer look at why and how professionals can benefit from personal branding. Listen live and dial-in with your questions and feedback!
#TChat Twitter — Wed, July 17 at 7pmET / 4pmPT
Immediately following the radio show, our conversation with Dorie opens wide, as she moderates our community discussion on the #TChat stream. We welcome anyone with a Twitter account to join us, as we discuss these questions:
Q1: You are the captains of your own career destiny. Why or why not?
Q2: What should your first priorities be when reinventing your personal brand?
Q3: Does it make a difference if you’re a full-time, part-time or contract worker? Why/why not?
Q4: How can business leaders facilitate ongoing career development, inside and out?
Q5: What technologies today help us reinvent ourselves? How/why?
Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed and on our new LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.
We’ll see you on the stream!