Video content is everywhere—from newsrooms and social media feeds to the bright lights of Times Square advertisements—and now it’s becoming a staple in the workplace. Initially popularized during the pandemic as knowledge workers were forced into remote setups, video has since become equally essential in hybrid and fully in-office environments alike. But it seems the desire to consume content via video is greater than it is to produce it. According to TechSmith’s 2024 Viewer Trends Report, which surveyed 1,000 people globally on their engagement and preferences for instructional video, 90% of employees would like to see the same or more video