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Picture of Alicia Arenas

Alicia Arenas

Alicia Arenas, founder and CEO of Sanera, The People Development Company, is a distinguished business consultant, coach, corporate facilitator, and speaker. Prior to launching Sanera in 2008, Alicia was an accomplished Human Resources leader in corporate America working in Fortune 100 and 500 companies where she led Human Resources teams, mentored leaders, developed strategic operational plans and oversaw training and development at an enterprise level. Alicia earned her SPHR certification in 2001 from The Human Resources Certification Institute.
Picture of Alicia Arenas

Alicia Arenas

Alicia Arenas, founder and CEO of Sanera, The People Development Company, is a distinguished business consultant, coach, corporate facilitator, and speaker. Prior to launching Sanera in 2008, Alicia was an accomplished Human Resources leader in corporate America working in Fortune 100 and 500 companies where she led Human Resources teams, mentored leaders, developed strategic operational plans and oversaw training and development at an enterprise level. Alicia earned her SPHR certification in 2001 from The Human Resources Certification Institute.

Business Leaders Go Niche or Go Home

A friend asked me this question: “If you could give a client only one piece of advice, what would it be?” Easy answer: Choose a target market. On the one hand, it seems to make sense that if you sell your products or services to a vast set of demographics, you will make more money. However, the exact opposite is true. Most entrepreneurs are resistant to defining their niche usually because of the following beliefs: If I choose a specific, niche market, I will lose business. If I choose a target market, I will be stuck with it forever and I

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What Diversity Really Means

There was a pretty fantastic Twitter conversation happening last week on #TChat; it was about diversity. Be sure to check out the preview on MonsterThinking and the #TChat recap. It was during this conversation that I was reminded of how much I hate the word diversity. Picture an HR professional being called “personnel” by his or her new CEO and that pretty much captures my reaction. The word diversity conjures up recollections of: Lame Diversity Day potlucks where departments prepare food from another culture. Feeling proud of a parent company’s sponsorship of the NAACP Image Awards only to discover a judge

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Finding Obsessed HR Fanatics: True Promoters

In Raiders of the Lost Ark, Indiana Jones was searching for the Ark of the Covenant, the key to all human existence. HR has been on a quest for its own Holy Grail for years – credibility. In this post, Laurie Ruettimann says the way to get HR credibility is to take over. Move into a leadership position that allows you to influence the direction of the company and the value HR has within it. I agree. But what do you do in the meantime? Find HR Otaku… Otaku is a Japanese word for people who are obsessed with video games,

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