Articles by Alicia Arenas

Business Leaders Go Niche or Go Home

A friend asked me this question: “If you could give a client only one piece of advice, what would it be?” Easy answer: Choose a target market. On the one hand, it seems to make sense that if you sell your products or services to a vast set of demographics, you will make more money. […]

What Diversity Really Means

There was a pretty fantastic Twitter conversation happening last week on #TChat; it was about diversity. Be sure to check out the preview on MonsterThinking and the #TChat recap. It was during this conversation that I was reminded of how much I hate the word diversity. Picture an HR professional being called “personnel” by his […]

Finding Obsessed HR Fanatics: True Promoters

In Raiders of the Lost Ark, Indiana Jones was searching for the Ark of the Covenant, the key to all human existence. HR has been on a quest for its own Holy Grail for years – credibility. In this post, Laurie Ruettimann says the way to get HR credibility is to take over. Move into […]