To appreciate the recent rise of 360-degree feedback in today’s workplaces, we must first understand the factors that led to the decline in its reputation. With roots in the industrial era and often referred to as a multi-rater assessment, 360-degree feedback rose in popularity and became mainstream. It became so mainstream that organizations slowly lost sight of its purpose. Frequently used to evaluate an individual’s professional performance, organizations often missed developmental opportunities for business growth. They also missed an alignment of key leadership behaviors that cultivate a strong organizational culture. Several factors contribute to the decline in the perceived value of