In this Corner Office article, Cyndy Trivella, Events Manager with TalentCulture, spoke with Brian Carter, Founder and CEO of The Carter Group and Co-author of the best-selling book The Cowbell Principle. Brian is one of the most innovative people in business, and a marketing and branding genius. He went from a state of unemployment to building one of the biggest and most successful non-traditional agencies in the social marketing space. Cyndy and Brian talked about the struggles people face with marketing, managing their brands, the challenges of business ownership, and value of innovating responsibly. In line with our series, this article