Branding gives your organization the required visibility in the market. Traditionally, the concept of branding was limited for the all-round promotion of the corporate houses; however, with time every department of a company needs to be in the limelight for the right reasons to add to the growth of the business. Thus, marketing also takes into account the internal elements of the organization to carve a niche in the corporate world. Talking about internal marketing, the HR Department needs to pep up their portfolio showcasing their accomplishments that will give them the leverage when it comes to obtaining, engaging and preserving