From paper résumés to job boards to social media, the way companies and job seekers interact is constantly changing, but there’s one time-honored recruiting tradition that has, for the most part, remained intact: the career fair. Every spring, companies and soon-to-be grads gather under one roof to make small talk, exchange information, and (hopefully) find the perfect match. Career fairs can be helpful in the recruiting and hiring process, but companies’ and job seekers’ goals are often misaligned. Students are browsing companies and roles to see whether they’d be a good fit, while employers are looking to hire high-quality candidates. This