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Picture of Cole Mayer

Cole Mayer

A former professional journalist covering crime, court and fire stories, Cole spends his free time freelance writing, playing video games, and slowly writing a crime novel.
Picture of Cole Mayer

Cole Mayer

A former professional journalist covering crime, court and fire stories, Cole spends his free time freelance writing, playing video games, and slowly writing a crime novel.
Fixing Your Company’s Social Media Mistakes

Fixing Your Company’s Social Media Mistakes

If you are a small-to-medium business, chances are you are doing social media wrong. Your follower base is small, and there are only a few sporadic comments on posts. Let’s take a look at what you are doing, and how to increase followers and engagement. Where’s the blog?  “Social media” means Facebook, Twitter, Instagram, Snapchat, and a dozen other platforms. But, when you post content on there, you occasionally want to link back to a longer blog post. If your company does not have a blog, there’s nothing to link to. This is the pillar holding up your social media, and

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Technology

How Startups Are Using Technology To Go Global

The quintessential startup of the ‘80s and ‘90s was an image of a person or two sitting in a garage, developing software or inventing a gadget. Apple, Google, and HP were all created this way. The image persists, with just a minimum of a place to sit and a laptop as all you need to start a business. Thanks to technology, this image is antiquated. Many houses have a home office, and a startup’s employees could be lounging in said home offices around the world, meeting in person only sporadically. This is possible because advancing technology is improving communication, and collaboration over

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