The Real Reason Your Benefits Communications Have It Backward
Successful benefits communications is an issue almost every company struggles with. We see it every day in our work, and we read about it often in publications and on sites just like this. Most companies focus the bulk of their benefits communications on facts: The cost of your plan. How voluntary products mesh with medical coverage. The likelihood of experiencing a covered condition. Most benefit communications are littered with these numbers and details, all in an effort to help employees make informed decisions when it comes to their voluntary benefits. Then, once we state this information, we try to make it