The pointless 9-to-5 grind is dead. Today, people need a purpose in their work. They want to be part of something, and our corporate communication needs to reflect this — to actually reach the people. Unfortunately, our communication skills have yet to catch up with the times, and present-day organizations simply do not communicate effectively. Just 17 percent of workers strongly agree that all levels of their companies practice open communication. It’s not the “what” of the information anymore, but the “why.” Workers aren’t satisfied with being told what to do without reason, and employee engagement separates good organizations from great ones. People