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Picture of David Pitre

David Pitre

David Pitre is CEO of Davis & Company. He leads the firm's consulting team, which provides clients with support in employee communication and change management. Since joining the firm in 2005, David has helped leading organizations — such as BlackRock, Dun & Bradstreet, New York Public Library, PepsiCo and The Rockefeller Foundation — reach, engage and motivate their employees. As the firm’s measurement practice leader, David developed Davis & Company’s communication effectiveness model that helps clients demonstrate the value of their work. He holds a bachelor’s degree in instructional media from Ryerson University (Toronto) and an MBA in design management from the University of Westminster (U.K.).
Picture of David Pitre

David Pitre

David Pitre is CEO of Davis & Company. He leads the firm's consulting team, which provides clients with support in employee communication and change management. Since joining the firm in 2005, David has helped leading organizations — such as BlackRock, Dun & Bradstreet, New York Public Library, PepsiCo and The Rockefeller Foundation — reach, engage and motivate their employees. As the firm’s measurement practice leader, David developed Davis & Company’s communication effectiveness model that helps clients demonstrate the value of their work. He holds a bachelor’s degree in instructional media from Ryerson University (Toronto) and an MBA in design management from the University of Westminster (U.K.).
Change Communication - visual design lessons from Apple - Steve Jobs

Change Communication: Visual Design Lessons From Apple

Let’s go back in time. Way back to 1997. Apple’s high-flying identity as a tech innovator had been seriously tarnished. It certainly wasn’t the global tech giant it is today, with a massive, loyal customer base and an iconic brand image. Actually, Apple was struggling so badly that it had only 90 days of cash remaining in the bank. And that’s when Steve Jobs turned the Titanic around by asking this tough, strategic question: “Who is Apple and where do we fit into this world?” After some serious soul-searching, the company reduced its product line and launched a groundbreaking ad campaign:

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