There are 7.3 billion people walking this planet. Between them they possess 10 billion mobile internet devices. This bit of information highlights the amount of potential exposure a mobile presence, specifically an app, could translate to for a fledgling business. According to an April 2014 article on Forbes.com, when mobile users are on their devices, 86 percent of that time is spent in an app and 14 percent in a web browser. The exposure and versatility that an app can provide should make this route a lucrative possibility for a business. Creating an app can be expensive, so in order to