Anyone can launch a DEI initiative. The big challenge is to succeed. What’s the biggest roadblock? Human unconscious biases. Psychologists have shown over and over in research studies that our biases are ingrained and automatic. Even if we think we’re champions of equality, the associations are likely still there. For example, studies show that it’s not just men that associate being male with being smart. Women do it too. Why do we have unconscious biases? And why is it so hard to shake them? Biases are shortcuts. They are quick ways to make choices. That doesn’t make them good ways to