If you lead a business of any kind, it’s essential to understand the factors that influence employee satisfaction in your organization. This kind of insight starts with awareness of needs, wants and desires of people across your workforce. Especially now, when employers are struggling to find strong talent, knowing what motivates your staff can play a central role in attracting and retaining top performers. That’s what prompted the Agency Management Institute to take a closer look at  employee satisfaction issues in the marketing and advertising realm. Although this research focuses on professional services firms, it can be useful for leaders in