Employee retention is a top priority for businesses, with one 2024 report noting that 64% of businesses say hiring and retention is their number one concern. Yet, many struggle to address one of the underlying factors potentially driving turnover: a lack of benefits literacy. While employers invest substantial time and resources into crafting high-value benefits packages, employees may remain confused about what is available if plan options aren’t properly communicated. This disconnect can leave employees disengaged and dissatisfied and more likely to seek opportunities elsewhere. A 2023 survey highlighted the extent of this gap, revealing a staggering 72% of employees struggle to