How to Convince Leaders to Invest in Company Culture
In addition to my leadership role at CultureIQ, I’m an adjunct professor teaching Entrepreneurship 2.0 at New York University Stern School of Business. Believe me, starting a company is not easy, and there is a lot of material to cover in this class. Yet, every semester I dedicate an entire section to discussing company culture. Why? Because I truly believe you cannot have a successful company without having a strong, positive company culture. Thankfully, due to the shifting demographics of the workforce, company culture is getting more and more attention. In fact, according to Deloitte’s Global Human Capital Trends 2016 report,