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Picture of Greg Besner

Greg Besner

Greg Besner is the founder and CEO of CultureIQ, a platform that helps companies strengthen their culture, and an Adjunct Professor at NYU Stern School of Business. Prior to CultureIQ, Greg was an investor and consultant for Zappos.com, the CFO of SecondMarket, and the founder and CEO of Computershare Executive Services (formerly known as RSS). Greg travels around the world to speak to business leaders about company culture, including the keynote presentation at the 2015 Annual Puerto Rico SHRM Conference and a session at the 2015 SXSW Conference.
Picture of Greg Besner

Greg Besner

Greg Besner is the founder and CEO of CultureIQ, a platform that helps companies strengthen their culture, and an Adjunct Professor at NYU Stern School of Business. Prior to CultureIQ, Greg was an investor and consultant for Zappos.com, the CFO of SecondMarket, and the founder and CEO of Computershare Executive Services (formerly known as RSS). Greg travels around the world to speak to business leaders about company culture, including the keynote presentation at the 2015 Annual Puerto Rico SHRM Conference and a session at the 2015 SXSW Conference.

How to Convince Leaders to Invest in Company Culture

In addition to my leadership role at CultureIQ, I’m an adjunct professor teaching Entrepreneurship 2.0 at New York University Stern School of Business.  Believe me, starting a company is not easy, and there is a lot of material to cover in this class. Yet, every semester I dedicate an entire section to discussing company culture. Why? Because I truly believe you cannot have a successful company without having a strong, positive company culture. Thankfully, due to the shifting demographics of the workforce, company culture is getting more and more attention. In fact, according to Deloitte’s Global Human Capital Trends 2016 report,

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