
The Great LinkedIn Performance: When Everyone Sounds Credible, Who Actually Is?
Over recent years, there has been a meaningful shift in career advice. The conversation has moved from build your career to build your personal brand. Share your insights. Tell your story. Find your niche. Show up consistently. Position yourself as a thought leader. There is truth in it. Visibility and effective communication matter – if people don’t know your work exists, opportunities are inevitably harder to find. But I can’t help feeling we’ve started drifting into something a little strange. Somewhere along the way, building a reputation became managing an image. Increasingly, professionals spend as much time shaping how they appear








