
Your Job Isn’t Your Purpose
We’ve bought into a pervasive illusion: that our jobs must offer total fulfilment. Modern companies sell “mission” as a value proposition right alongside salary and benefits. We are told our work should feel deeply meaningful at all times. It’s a seductive promise, but it’s a setup. The more you expect a corporation to provide your life’s purpose, the more likely you are to feel let down by it. The problem isn’t that your job is broken. The expectation is. Jobs can provide meaning and direction, but they can’t be solely responsible for your sense of purpose. Purpose as a Corporate Product






