
Why Your Training Won’t Drive Behavior Change
Most workplace training fails to drive behavior change. We keep funding it anyway. Organizations pour money into learning and development every year. Much of it buys activity, not change. The training happens. The behavior does not. I see this most clearly in retail. A brand invests heavily in a new customer-experience program. Hundreds of colleagues attend a polished session. Two weeks later, the shop floor looks exactly as it did before. The budget is spent. The certificates are issued. And almost nothing has changed in how people serve customers. This is not a small leak. Training is one of the largest