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Picture of Kim Lawton

Kim Lawton

Kim Lawton is the founder and CEO of Enthuse Marketing Group, a woman-owned small business based in New York City. Kim has 25 years of proven experiential operations and marketing experience spanning branded consumer products.
Picture of Kim Lawton

Kim Lawton

Kim Lawton is the founder and CEO of Enthuse Marketing Group, a woman-owned small business based in New York City. Kim has 25 years of proven experiential operations and marketing experience spanning branded consumer products.
The Empathetic Workplace

An Empathetic Workplace – 4 Practical Tips

As a business leader, you want to keep employees engaged at work and encourage company loyalty. How does the empathetic workplace blend in with those goals? How can you create a culture that makes people care about their jobs? The key is making empathy your central focus by starting with a top-down approach. When leadership makes employees feel respected and valued, they provide a space where employees can bring their whole selves to work. In turn, their teams are happier and more motivated. Employers who want to facilitate a compassionate company culture need to improve communication, boost transparency, listen to employees,

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