Most companies ignore organizational culture. It’s not important to them. Business leaders have been conditioned to focus exclusively on strategy and operations, all the while hoping that a strong culture will eventually be developed once they attain success. This mindset it totally understandable… and completely wrong! Focusing exclusively on tactical nuts and bolts will keep the company from ever achieving cultural nirvana – and companies that succumb to this small-time thinking will continue to wallow around in a malaise, constantly pushing the program or strategy-of-the-day to attain any financial success. Rock star brands understand the difference between these two approaches and