When I started corporate culture shaping 40 years ago, the term “corporate culture” was not the buzzword it is now. After graduating from UCLA, I started a process improvement consulting firm and I quickly discovered that it was easier to decide on change than to get people to change. I also noticed that in some companies, it was very easy to enact change and in others, it was like pulling teeth. I began to observe that similar to individuals, companies had personalities, and while some were healthy, most were like dysfunctional families — and just like dysfunctional families, they had turf