Liz King is a classically trained strategic marketer with a focus on new product development. She started her career with Johnson & Johnson Baby Products/Consumer Products Inc. and ultimately became a new products independent contractor working for companies such as Arm & Hammer, Mead Johnson, Ameritech, Urologix, Miracle Ear and more. She has been with gThankYou since the beginning in 2007, building the business with her husband, Rick Kiley.