Do you remember Blockbuster, Kodak, or even Nokia? Let me guess. You haven’t heard these companies in quite some time. These companies each lacked...Continue reading →
Lorenz V. Espositohttps://www.potentialpark.com/lorenz-esposito
Lorenz is young, ambitious and passionate about Employer Branding and Talent Communication. Lorenz moved from the USA to Stockholm to kick start his career. Since his move one year ago, he has made himself known through his energy and enthusiasm on LinkedIn. Some have even gone on to say he is “one of the best marketers I’ve ever seen in the talent space.” Lorenz is a Digital Marketing Specialist at Potentialpark, an employer brand and talent communication powerhouse that helps employers develop data-driven recruiting and content strategies.
A lot has changed in recent years about how candidates look for jobs and how employers find talent, but understanding talent’s needs and preferences...Continue reading →