Using ‘Time’ To Attract Amazing Employees
Jeff, the managing director of a growing empire of eyewear stores, complained that he simply couldn’t find enough optometrists to achieve his expansion plans. When I questioned him, his attraction strategy was almost solely based on salary. Jeff valued twenty-twenty vision, but he needed to look at this problem through different eyes. Money by itself is not the greatest motivator, ranking between fifth and tenth on most employee lists of wants, so organisations that move beyond pure dollars will attract great applicants. In this instance we designed new shift times that allowed applicants to work 4 ten-hour days, rather than 5
