For decades, marketers have been in overdrive to keep up with fast-paced innovations in marketing technology. In the beginning, an impersonal email blast to cold leads might have brought marketers results. However, consumers evolved and so did marketing technology. Prospects, bombarded with digital advertising, wanted more personalized communications and thus, marketing automation was born. It […]
About Marisa Cogan
For more than 20 years, Marisa has helped B2B organizations drive sales and improve brand awareness with highly-targeted marketing programs across multiple industries, including healthcare, telecommunications, and talent acquisition. Marisa joined mid-Atlantic start-up, Jobcircle.com, in 2001 and grew their career fair division by 300% through hosting what were once the largest career events on the east coast. Marisa also helped launch Hired! Magazine, a monthly recruitment publication in the Philadelphia region, and was the co-producer of the SocialMediaPlus conference, the first large-scale social media-focused conference in the Philadelphia area. Marisa is currently Director of Demand Generation for gr8 People, the one-experience talent acquisition platform that allows recruitment teams to begin and end their day using a single tool to source, engage and hire gr8 people.