Articles by Marisa Cogan

4 Lessons Talent Acquisition Teams Can Steal from Marketers

For decades, marketers have been in overdrive to keep up with fast-paced innovations in marketing technology. In the beginning, an impersonal email blast to cold leads might have brought marketers results. However, consumers evolved and so did marketing technology. Prospects, bombarded with digital advertising, wanted more personalized communications and thus, marketing automation was born. It […]