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Martin Lindstrom

Martin Lindstrom

Martin Lindstrom is the author of several New York Times bestselling books that have sold millions of copies and been translated into 60 languages. TIME magazine recognized him as one of the world's most influential people, and in 2020 Thinkers50 named him the #18 management thinker in the world. Lindstrom's latest book, The Ministry of Common Sense: How to eliminate bureaucratic red tape, bad excuses, and corporate BS, is due out on January 21, 2021. To learn more, visit MartinLindstrom/Ministry-of-CommonSense.
Martin Lindstrom

Martin Lindstrom

Martin Lindstrom is the author of several New York Times bestselling books that have sold millions of copies and been translated into 60 languages. TIME magazine recognized him as one of the world's most influential people, and in 2020 Thinkers50 named him the #18 management thinker in the world. Lindstrom's latest book, The Ministry of Common Sense: How to eliminate bureaucratic red tape, bad excuses, and corporate BS, is due out on January 21, 2021. To learn more, visit MartinLindstrom/Ministry-of-CommonSense.
common sense

Enough of the Red Tape: A Return to Common Sense

When is enough red tape and bureaucracy enough? Is it time to return to the days where common sense prevailed? Don’t you just love the glossy annual report, no matter which company it represents? The financials change from report to report, but the descriptive material remains pretty much the same. The company’s rosy impression almost always begins with its values, starting with Integrity and ending with People. Next comes the “meet the team” page, with the perfectly staged line-up of smiling senior executives. Then you’ll see the company’s promises to its customers (which bear a striking resemblance to the promises that

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now normal

Our Now Normal: Why is There No Culture Button in Microsoft Teams?

In our now normal, company culture seems to have taken a back seat to… well, everything else. So how do we retain our best talent? Statistics tell us that 2020 was “the year of productivity.” As the world of business moved all its staff into their bedrooms, efficiency levels skyrocketed. Gone were those unproductive hours in the air, on the road, in the canteen, and at conferences. They were replaced by an endless stream of back-to-back Zoom meetings, with hardly a minute left for a toilet break or a single creative thought. Instead, we belong to the next Outlook notification: “Reminder:

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