Mary J. Cronin, Ph.D., is a Research Professor at Boston College, Carroll School of Management and the Founder and President of 4Q Catalyst a business strategy consulting firm. Her research focuses on business transformation, social impact, the future of work, and entrepreneurship. Dr. Cronin’s latest book is Starting Up Smarter: Why Founders Over 50 Build Better Businesses (forthcoming fall 2021). Dr. Cronin’s twelve prior books include the international best seller Doing Business on the Internet.