We’ve all heard the case for employee engagement—higher engagement levels lead to greater employee output, increased productivity and favorable business outcomes. So why do so many leaders treat engagement like just another task on their to-do list? The short answer: historically it’s been difficult to measure and improve engagement real-time. When confronted with understanding engagement and what drives it, organizations seldom know where to start. And the traditional methods for understanding how engagement data translates into employee loyalty and performance have generally provided outdated information leading to non-impactful action and, ultimately, missed business outcomes. Employee engagement is the cognitive, behavioral, and