Social Software: Will Leaders Decide To Adapt?
The key to collaboration is communication: we need to be able to talk to each other to get stuff done. And it’s a compelling facet of the global, hyper-networked, social and mobile new world of work that we are nevertheless in dire need of better ways of communicating with each other. That’s what makes the emergence of social software such a remarkable and powerful gift — with profound implications for fostering innovation, driving collaboration and deepening engagement. It’s fast and scopey, enabling everything from messaging to team-mailing to live chats to file sharing to all of the usual. Yet as far as user adoption does, the