#TChat Recap: How HR Leaders Achieve Talent Brand Dominance
Last week we talked about how tech professionals can help assess and hire other tech pros, and this week we discussed how HR leaders can achieve talent brand dominance. Employers are constantly assessing the state of their company brand. But very few understand how their talent brand impacts their reputation to job seekers and the company morale amongst existing employees. A talent brand is what people think, feel, and share about a company as a place to work. According to this week’s guest, less than 30 percent of the working population cares about their company’s product brand. What they are concerned