Facebook: When Trust Is Exploited
In 2014, Facebook came under fire after a study was published revealing that the social network was doing research on some users that use its platform. It was not only ugly the way in which Facebook conducted the research, but the assumptions the researchers made about the average user’s willingness to be emotionally manipulated were chilling. In the study, “Experimental Evidence Of Massive-Scale Emotional Contagion Through Social Networks”, researchers Adam Kramer, Jamie Guillory and Jeffrey Hancock manipulated the news feeds of nearly 700,000 Facebook users. The goal was to see if manipulating news feeds could lead to what the researchers termed