An organization’s ability to identify, attract, and plug in the most creative minds precisely when and where they are needed is the foundation for innovation. Therefore, designing and executing a strategy that does this well has become the competitive edge in a digital economy where the speed of innovation trumps all. According to a recent global study by McKinsey, as digitization accelerates, the U.S. has a huge opportunity to boost productivity growth. Exploring three big areas of potential — online talent platforms, big data analytics, and the Internet of Things — the firm estimates that digitization could add up to $2.2