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Michelle Boockoff-Bajdek

Michelle Boockoff-Bajdek

As CMO of Skillsoft, Michelle Boockoff-Bajdek leads a global marketing organization focused on helping companies unlock the hidden value inside their greatest asset – their people. In her role, Michelle is responsible for the company’s marketing strategy to drive growth, awareness, and demand for Skillsoft solutions among learners, customers, and partners. Most importantly, she serves as the company’s brand evangelist, helping to build a vibrant community of passionate learners. Prior to Skillsoft, Michelle held several executive roles in the high-tech sector, most notably as the CMO of IBM Watson, where she served as the shepherd and steward of the company’s most iconic brand and worked to elevate the company’s position in the field of AI. Michelle led the company’s inaugural Women Leaders in AI initiative, which celebrated 40 women in a variety of industries, professions, and geographies pioneering the use of AI to drive business transformation. She also served as the global head of marketing for The Weather Company, an IBM Business. Michelle is a prolific speaker on the topics of emerging technology and marketing trends, and a passionate advocate of the advancement of women in business.
Michelle Boockoff-Bajdek

Michelle Boockoff-Bajdek

As CMO of Skillsoft, Michelle Boockoff-Bajdek leads a global marketing organization focused on helping companies unlock the hidden value inside their greatest asset – their people. In her role, Michelle is responsible for the company’s marketing strategy to drive growth, awareness, and demand for Skillsoft solutions among learners, customers, and partners. Most importantly, she serves as the company’s brand evangelist, helping to build a vibrant community of passionate learners. Prior to Skillsoft, Michelle held several executive roles in the high-tech sector, most notably as the CMO of IBM Watson, where she served as the shepherd and steward of the company’s most iconic brand and worked to elevate the company’s position in the field of AI. Michelle led the company’s inaugural Women Leaders in AI initiative, which celebrated 40 women in a variety of industries, professions, and geographies pioneering the use of AI to drive business transformation. She also served as the global head of marketing for The Weather Company, an IBM Business. Michelle is a prolific speaker on the topics of emerging technology and marketing trends, and a passionate advocate of the advancement of women in business.
Motivating Your Remote Workforce:

Motivating Your Remote Workforce: Best Practices

Before any of us had even heard of the coronavirus, the remote workforce was already expanding. In fact, according to Global Workplace Analytics, it’s been growing about 10 percent every year for the past decade. But with our current situation, more and more of us are being pushed into remote work faster than ever. In fact, a recent Gartner survey found that 74 percent of CFOs anticipate taking previously on-site employees fully remote in the aftermath of COVID-19. Remote work has long been a point of contention. For those who haven’t had the option, it sounds almost too good to be

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