Michelle Boockoff-Bajdek


As CMO of Skillsoft, Michelle Boockoff-Bajdek leads a global marketing organization focused on helping companies unlock the hidden value inside their greatest asset – their people. In her role, Michelle is responsible for the company’s marketing strategy to drive growth, awareness, and demand for Skillsoft solutions among learners, customers, and partners. Most importantly, she serves as the company’s brand evangelist, helping to build a vibrant community of passionate learners. Prior to Skillsoft, Michelle held several executive roles in the high-tech sector, most notably as the CMO of IBM Watson, where she served as the shepherd and steward of the company’s most iconic brand and worked to elevate the company’s position in the field of AI. Michelle led the company’s inaugural Women Leaders in AI initiative, which celebrated 40 women in a variety of industries, professions, and geographies pioneering the use of AI to drive business transformation. She also served as the global head of marketing for The Weather Company, an IBM Business. Michelle is a prolific speaker on the topics of emerging technology and marketing trends, and a passionate advocate of the advancement of women in business.

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