Building Brands from the Inside, Out What is a brand? Your company’s brand is the window of opportunity to link the internal and external sides of your business to impact the bottom line. In practice, it is the sum of the distinctive experiences your company delivers to your customers, prospects, media, investors, employees and other key audiences. Many large organizations like Deloitte and GE recognize the roles HR and branding together play in the wider business, but many smaller companies have yet to take advantage of the links between HR and branding. We are on a mission to show the need