I recently attended a talk on personal branding given by Dorie Clark, bestselling author of “Stand Out,” at the Library of Congress in Washington D.C. At the conclusion of the talk, I asked Dorie her opinion of employers that restrict employees attempting to brand themselves using social media. I was in agreement with Dorie’s answer that employees should be allowed to build their personal brand. Employers are concerned that employees frequently writing and posting could embarrass or negatively impact a company’s reputation. What employers fear are employees who build their reputations outside their business, making them more attractive to recruiters and