The proverbial “chicken or the egg” thing has nothing on #TChat. The real question is, What came first, the employee or the brand? It was the question of the hour this week — well, five of them, to be exact, and they all sought to end the elusive, great debate on corporate vs. employment in the branding arena. Game, Set, Match What kind of match is this anyway? Not one made in heaven was the sentiment of many, many of whom likened it to “The Odd Couple.” The argument here is that corporate brands are constructed out of goals and gains (some